Get the colours exactly right
Count the colours in your logo and set Colours to that number. The tracer snaps every pixel to that palette, so anti-aliased edges do not turn into dozens of near-identical shades. The palette under the preview shows the colours in the SVG; if two shades have merged, add one colour.
Tips for small or blurry logos
- Use the largest copy you can find: a website header or an email signature is usually bigger than a favicon.
- Logos under 1000 pixels wide are enlarged before tracing, which smooths the curves. For a very small or blurry one, enlarge it 4x first and trace the result.
- Raise Smoothing for rounded lettering, lower it for sharp geometric marks.
Honest limits
Tracing follows the pixels, so it cannot know the exact font or the perfect circle the designer drew. Text comes out as shapes, not editable type. For a brand refresh a designer will still redraw the mark, but for printing, cutting and embroidering, a clean trace is usually all you need.
Questions
Can I trace someone else's logo?
Only if you have the rights to use it, for example your own company's logo or a client's with permission. Tracing does not change who owns a design.
Will the text in my logo be editable?
It becomes vector shapes you can scale and recolour, not live text. Retype it in a design program if you need to change the words.
More tracing tips in the complete guide, or go back to the converter.